About Us

“Be Brave. Be Prepared.

Upholding the Viking spirit with unapologetic passion.”

As an army of designers and Vikings in spirit, we know what it means to be proud of who we are. To express our unfaltering individuality. To ignore what we’re told to do, and do what we believe to be right. 

Every viking has a story to share. The Viking culture knows no gender, color, or judgment. We are who we are, connected by the passion that keeps our Viking heritage alive on our Midgard.

As an extended Viking family of artists, our collection of ORIGINAL Norse clothing and fashion accessories will fuel your inner-Viking while preserving centuries-old traditions. It goes beyond putting a symbol on a piece of metal. As a lifestyle brand, we fuse high-quality, natural precious metals with old-fashioned hard work (and tireless craftsmanship) to deliver items that effortlessly reflect the raw Viking essence. Our collection is always evolving with your needs at heart.

You get what you pay for

That’s why our price-tags reflect what we think you’re worth – which is higher than most. While others attempt to replicate our work through illegal reproduction, Valknut is the real thing.

Our warrior managers receive all orders at our New York-based Viking Commando, going on to manufacture them in different workshops all around the world by designers and members of our Viking clan. Not in China. Why? Because you’re worth every dime.

We ship worldwide

building a community of modern-day Vikings from New York to Timbuktu.

We strive for speedy delivery, no matter the location. While some deliveries may take longer than others, Valknut is always worth the wait -backed by unmatched service and support.

Join the family

We leave no man or woman behind on our quest to reinvigorate age-old Viking wisdom. Register for email updates, special offers, and regular Viking inspiration. We’re more than a business. We’re a community of likeminded Viking spirits. After all, there’s a Viking in all of us. We’re sure you know what we’re talking about.


First, travel back in time with us. The original Vikings and Shieldmaidens formed part of a bold, brave, and tenacious sub-culture in Scandinavia. Many lived abroad for decades as merchants, colonizers, and soldiers.

The latter part of the Iron Age Scandinavia, otherwise known as the Viking Age, was defined by the Vikings, who led the region into the future through fearless conquests, trading expeditions, and international influences. Vikings never failed to rise in the face of adversity.

Our Valknut Horde is a community of Berserkers that understands that being a Viking goes beyond big beards, raiding, and plunder.

It is, first and foremost, a lifestyle choice for many countless men and women – no matter how you choose to pursue your Viking lifestyle in the Midgard world.

We’re not savages.

Our profound lifestyle has survived at the hands of time, and lives on today – rooted in spirituality that goes deeper than nationality, race, religion, or gender. Being a Viking never goes out of style, because loyalty, independence, ambition, diligence, curiosity, and wisdom never die.

In our minds, being a modern-day Viking is a lifestyle choice.

It’s not a temporary decision that fades or falters with time. The Viking lifestyle is rooted in universal values, truths, and wisdom. It’s about the life you choose for yourself and those around you. Your choices impact others, and as a modern-day Viking, you choose to embrace your individual identity.

Viking Jewelry for Men

Being a modern-day Viking isn’t about raiding or plundering,

nor is it about belonging to a particular religion. Vikings can be Heathens or Pagans, and we can live anywhere, with anyone, no matter the gender, race, or religion. We understand that there is no such thing as perfection or being all powerful. Each one of us possesses good and bad traits, the gods included – from Odin to Figg to Thor to Baldur. We respect them all, and we respect ourselves.

As Vikings, we cherish ancient wisdom.

We adopt ancient spirits into our own lives, in our own way, to live freely through the styles we wish to express. From the way you look to the way you take care of your body, relationships, career, and more, being a Viking means being tolerant, open, curious, wise, courageous, and proud of who you are. Most importantly, it means setting high standards and crushing every obstacle in your path to meet them. As Vikings, we stand where others kneel – letting our Vegvisir lead the way.

The Nine Noble Virtues


While the Vikings were known for their bravery in battle, their courage went much deeper – defending their principles and values to the death on any pedestal.


Vikings are honorable from dawn until dusk, maintaining dignity no matter what. We respect ourselves and are unafraid to express our values.


Vikings never lie to others or themselves. We know what we stand for and why, living our deepest truths in all we do.


As Vikings, we are faithful to everyone in our lives – our family, our friends, and our own kindred spirits. We defend those we are loyal to no matter what.


When it comes to survival, Vikings depend on no-one but themselves. It is our duty to protect our family and friends, taking responsibility for everything we do.


We treat others the way we wish to be treated, with respect, fairness, dignity, and kindness.


Vikings know what it means to fight for what is right while staying true to who we are. While we’re not always given the most stable ground, it’s up to us to make the best of what we have.


While the Vikings were known for their bravery in battle, their courage went much deeper – defending their principles and values to the death on any pedestal.


We take great pride in all we do. It’s not about being the best. It’s about doing our best. That’s how we always win.

Raiding behind the scenes to create exquisitely Viking-inspired masterpieces

Every ounce of our Viking energy is inserted into our work.

We’ve been decorating ourselves through the ages. Animal teeth, bones, feathers, shells and reeds adorned the bodies of our ancestors, all the way to the royal and aristocratic jewels kept in museums today. Pendants, amulets, bracelets and rings… These pieces show our individuality, nationality, religious beliefs and social status. They give protection, inspire confidence and, of course, simply adorn men and women.


Our inspiration comes from the centuries-old history of the Viking culture. Our main sources of influence are the Age of the Vikings, Norse Mythology and Norse Art (Viking art). Imagine the harsh and magical world located on the giant Yggdrasil ash-tree, where the great Gods and creatures live… There are Odin and Thor, Loki and Tyr, Fenrir, Gery and Freki Wolves; Huginn and Muninn Ravens; Jörmungandr, World Serpent, Sleipnir and Skinfaxi. This magical world reflects in our silver, bronze and leather Viking Jewelry.

We design and manufacture all our pieces ourselves,

so we can be sure that they are made only from environmentally friendly materials, without the use of harmful metals. The entire production process – making a sketch, molding, waxing, casting and finishing and sometimes 3D modeling – is concentrated in the hands of experienced and talented artists, who put their souls into their work. Infused with the energy of ancient jewelry, filled with love and respect for traditions of our ancestors, these products will become your talisman, bringing luck and protecting from adversity.

100% handmade.

When ordering a product from us, you can be sure that you’ll get a perfect, 100% handmade item that we take pride in. Tens of thousands of satisfied customers from around the world would be happy to confirm this.


In the spirit of the Viking culture, we create long-lasting relationships with our Horde. We treat every member of our clan with fairness, dignity, loyalty, and kindness. We are here for you, helping you stand up for what you believe in – even if you stand alone. Everything we do is done with aggressive passion, courage, truth, honor, fidelity, hospitality, self-reliance, industriousness, perseverance, and a refusal to ever compromise our values.


We’re always here to help – before, during and after your purchase. Please don’t hesitate to contact our customer service team for assistance: